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Reckless Neue — 4 cases
Used by Order Design, High Tide, Collins, Pentagram
Set for Gush, Match.com, Ribbon, Sijo
Cases set in Reckless Neue, as credited by the studios in their own writeups.
Used by Order Design, High Tide, Collins, Pentagram
Set for Gush, Match.com, Ribbon, Sijo
Cases set in Reckless Neue, as credited by the studios in their own writeups.
The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
Ashley Simonetto Studio created a vibrant and playful brand identity for Australian interior design practice Hunney Studio. The design features a custom 'NN' ligature, bold color contrasts, and a mix of retro and contemporary typography to reflect the studio’s confident and expressive aesthetic. The identity balances sophistication and approachability, aligning with Hunney Studio’s philosophy of high-end yet lively design.
SEESAW features Build In Amsterdam, a digital agency known for creating brand and e-commerce experiences that merge strategy, branding, and technology. The listing highlights the studio’s focus on building digital flagship stores and notes the use of Neue Haas Grotesk Display and Reckless Neue typefaces.
The Brand Identity features Freddie Hall’s design for Juump, a virtual queueing app aiming to modernize waiting experiences. Hall created a copy- and type-led identity combining Reckless Neue, Denim, and Right Grotesk, paired with historical Rowlandson illustrations from the British Library to balance modernity and nostalgia. The result is a playful, time-conscious brand system that visually echoes the rhythm of queueing.
