BP&O’s article by Emily Gosling explores Pentagram London’s new brand identity for St Paul’s Cathedral, led by Domenic Lippa. The rebrand merges the cathedral’s religious heritage with a contemporary sensibility, featuring a refined wordmark inspired by historic engravings and a color palette drawn from the building’s materials. The project balances tradition and modernity through collaboration with the cathedral’s stonemasons and the use of Arizona Flare and Raleway typefaces.
Creative Boom features Studio Morfar’s rebrand for New York consultancy Purpose Talent, which transforms the company’s identity into a jazz-inspired, expressive visual system. The Copenhagen studio used dance and music metaphors, lively illustrations by Con McHugh, and playful typography to reflect the brand’s human-centered mission. The result is a soulful, personality-driven identity that celebrates individuality and joy in work.