Studio Freight has unveiled a comprehensive rebrand and new website after years of intentionally maintaining a low profile. Founders Clayton Fuller and Aaron Marks describe the shift as a way to repay their 'brand debt' and better represent their team and philosophy of 'brutal elegance.' The new identity introduces a horse-and-key logo, refreshed typography, and articulated principles that define their collaborative and strategic approach.
BP&O features Spy’s redesign of Goldsmiths’ alumni publication, Goldlink Magazine. The project evolves the university’s existing graphic identity into an editorial format that balances legacy and creativity, using bold typography, structured layouts, and a refined color palette. The design reflects Goldsmiths’ academic heritage while maintaining visual continuity with its broader brand identity.