Studio Glass rebranded The New Forest by unifying its fragmented tourism identities under the rediscovered 1970s tagline 'Old Yet Ever New.' Drawing on local folklore, history, and community collaboration, the Dorset-based studio created a brand identity rooted in authenticity and stewardship. The project features custom illustrations, nature-inspired colors, and editorial storytelling that celebrate the region’s living heritage.
BP&O features Interbrand Sydney’s branding for Whale Tales, a public art initiative by the New Sydney Waterfront Company featuring 30 whale tail sculptures around Sydney’s Western Harbour. The identity uses a minimal, monotone palette and a logo combining a whale’s tail and an open book, supported by PP Woodland and Doughy typefaces to balance heritage and playfulness.
Interbrand SydneyNew Sydney Waterfront Companybranding