Studio Glass rebranded The New Forest by unifying its fragmented tourism identities under the rediscovered 1970s tagline 'Old Yet Ever New.' Drawing on local folklore, history, and community collaboration, the Dorset-based studio created a brand identity rooted in authenticity and stewardship. The project features custom illustrations, nature-inspired colors, and editorial storytelling that celebrate the region’s living heritage.
Studio Glass has rebranded The New Forest with a new identity rooted in folklore, community, and natural storytelling. The project replaces generic tourism branding with a design system inspired by local history, seasonal colour palettes, and custom illustrations by Lauren Marina. The rebrand aims to connect visitors and locals alike to the forest’s deeper cultural and environmental narratives.
