London-based studio OMSE designed a fictional Ibiza nightclub called Estrid’s Realm for Swedish body care brand Estrid, aligning the brand’s body confidence mission with the freedom and self-expression of club culture. The activation transformed Casa Privada at The Standard Ibiza into a branded experience through posters, merchandise, and environmental design. The project successfully merged rave aesthetics with brand storytelling, generating significant engagement and media value.
The Collected Works partnered with PRINT Magazine to create a new identity for the PRINT Awards 2025, inspired by organic growth and biophilia. Using generative design and procedural animation in Houdini, the team developed a dynamic system featuring vines, flowers, and sculptural rocks. The project redefines traditional award branding with a digital-first, flexible, and celebratory visual language.