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Plaak — 3 cases
Used by Dumbar, Parker, Porto Rocha
Set for Clutch Automotive, Samba, Utah Jazz
Cases set in Plaak, as credited by the studios in their own writeups.
Used by Dumbar, Parker, Porto Rocha
Set for Clutch Automotive, Samba, Utah Jazz
Cases set in Plaak, as credited by the studios in their own writeups.
BP&O features Parker Studio’s branding for Clutch Automotive, a Texas-based chain of modern auto shops that blend traditional garage culture with contemporary design. The identity includes a custom script logotype, Plaak typography, and metallic color accents, balancing heritage and modernity. Collaborative packaging with Katz Coffee extends the brand’s industrial yet approachable aesthetic.
Seattle-based studio Parker created a new brand identity for Clutch Automotive, blending the nostalgic charm of traditional auto shops with a modern sensibility. The identity features a hand-rendered script logotype and the Plaak typeface, achieving a balance between mechanical precision and approachable warmth. The design reflects Clutch’s mission to modernize while preserving the local, independent spirit of automotive repair culture.