Clutch Automotive Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Clutch Automotive projects in press coverage.
News & interviews
- On the go: 7 identities that signal the current era of transport from Parker, Studio South and more
The Brand Identity · May 2, 2024
The article highlights seven contemporary brand identities within the transport sector, showcasing how design studios like Parker, Studio South, and Mirage are shaping the visual language of mobility. Each project—from electric scooters to delivery services—demonstrates how clarity, sustainability, and innovation define modern transport branding.
- New Logo & Branding: Clutch Automotive by Parker Studio
BP&O · Sep 6, 2022
BP&O features Parker Studio’s branding for Clutch Automotive, a Texas-based chain of modern auto shops that blend traditional garage culture with contemporary design. The identity includes a custom script logotype, Plaak typography, and metallic color accents, balancing heritage and modernity. Collaborative packaging with Katz Coffee extends the brand’s industrial yet approachable aesthetic.
Parker StudioClutch AutomotiveKatz Coffeebranding - Parker wed automotive legacy with the realities of modern life in Clutch’s contrasting identity
The Brand Identity · Aug 17, 2022
Seattle-based studio Parker created a new brand identity for Clutch Automotive, blending the nostalgic charm of traditional auto shops with a modern sensibility. The identity features a hand-rendered script logotype and the Plaak typeface, achieving a balance between mechanical precision and approachable warmth. The design reflects Clutch’s mission to modernize while preserving the local, independent spirit of automotive repair culture.