← Back to Fonts
Parafina — 1 case
Used by NaN
Set for Wise
Cases set in Parafina, as credited by the studios in their own writeups.
Parafina in the news
- "R&M Revolutionizes Brand Design with Single-Concept Focus"
The Brand Identity · Jul 7, 2025 · Interview
The Brand Identity interviews Brooklyn-based studio R&M, founded by Ryan Bugden and Michelle Ando, about their systematic approach to branding. The duo discusses how they build entire identity systems around a single concept, often expressed through custom typefaces and variable font technology. They reflect on projects for clients like Oncept, Getaway, and Kato Sake Works, emphasizing conceptual clarity, cultural sensitivity, and close client collaboration.
- How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’
The Brand Identity · May 30, 2023 · Interview
The Brand Identity’s interview explores how Ragged Edge collaborated with Wise on a global rebrand centered around the idea of ‘The World’s Money.’ The project evolved Wise’s identity from a money transfer service to a global account brand, featuring a custom typeface, accessible design system, and evolved logo. Creative Director Luke Woodhouse and Design Director Cameron Worboys discuss the process, accessibility focus, and global inspiration behind the new identity.