Formular — 3 cases

Formular in the news

• Mirage’s pixel-focused identity for TiHive finds inspiration in the electromagnetic spectrum

  The Brand Identity · Jul 26, 2022

  Berlin-based studio Mirage created a pixel-focused brand identity for French tech start-up TiHive, inspired by the electromagnetic spectrum and the company’s TeraHertz technology. The identity features multicolour gradients, a futuristic logotype, and a typographic system combining Space Grotesk, Formular, and Space Mono. The result conveys innovation and technological progress through a vivid, spectrum-based visual language.

  MirageTiHivebranding
• Graphical House’s sub-brand for Todd & Duncan balances heritage with a fresh progressive voice

  The Brand Identity · Feb 2, 2022

  Graphical House developed a sub-brand for Todd & Duncan’s 1867 accessories collection, balancing the brand’s heritage with a modern, progressive identity. The project includes a new maker’s mark, cohesive typography, and a refined Prussian Blue palette that connects digital and physical touchpoints. The result positions the collection as both luxurious and contemporary while maintaining the parent brand’s legacy.

  Graphical HouseTodd & Duncanbranding