The Brand Identity interviews Berlin-based agency Mirage, exploring its empathy-driven and Stoicism-inspired approach to branding and design. Founder Mike Piepers and Creative Director Alex Popov discuss the studio’s origins, philosophy, and evolving methodology. They emphasize empathy, purpose, and continuous learning as central to Mirage’s creative process and culture.
Berlin-based studio Mirage created a pixel-focused brand identity for French tech start-up TiHive, inspired by the electromagnetic spectrum and the company’s TeraHertz technology. The identity features multicolour gradients, a futuristic logotype, and a typographic system combining Space Grotesk, Formular, and Space Mono. The result conveys innovation and technological progress through a vivid, spectrum-based visual language.
