Used by Order Design (3), Focus Lab (2), Lucky Dip
Set for Breaker, Industrious Labs, Quicksilver Daydream, Relesys, Speakeasy, Very
Cases set in TWK Everett, as credited by the studios in their own writeups.
Creative studio Lucky Dip has rebranded employee engagement platform Relesys with a bold, sports-inspired identity centered around a podium motif and a punchy red palette. The rebrand shifts focus from technology to people, using custom typography, hand-drawn illustrations, and a motivational tone to position Relesys as 'The Motivator' in its industry. The new system includes a website, digital toolkit, and flexible brand assets that empower the internal team to champion the brand.
Studio Kiln has unveiled a brand refresh for global creative studio Mayda, inspired by the concept of exploring beyond the horizon. The new identity features a distinctive ‘Y’ logo element symbolizing a dynamic portal, paired with WELTKERN’s Everett typefaces and a palette of technological greys and neon tones. The flexible system balances minimalism with futuristic intrigue, designed to adapt across digital and physical touchpoints.
Creative Boom features Studio Kiln’s new brand identity for Brooklyn-based agency Mayda, inspired by the mythical island of the same name. The design centers on a dynamic 'Y' symbol and horizon motif to evoke exploration and forward movement. The identity uses Everett typefaces, neon gradients, and motion to create a futuristic, immersive brand system.
Primary Works developed a new brand identity for the South East Centre for Contemporary Art (SECCA) in Bega, Australia, inspired by the gallery’s architectural transformation by Sibling Architecture. The identity centers on a custom stencil typeface that reflects openness and modularity, complemented by a bright color palette drawn from the local environment. The project also includes a dynamic website design that mirrors SECCA’s community-driven and evolving cultural programming.