Honest, unrefined and idiosyncratic shapes with a raw, pleasingly unpolished feel — begun by Kasper-Florio in St. Gallen. View at Dinamo →
Used by Order Design (2), Landscape, Love + Money, Universal Favourite, Decimal Studios, Campbell Hay
Set for Dinamo (3), Beacon Capital Partners, Crux, Elkin Editions, Future Super, Hightype, Joopiter, Karst, Learning Well, Lumafield
Cases set in ABC Monument Grotesk, as credited by the studios in their own writeups.
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Sign in freeStudioenok rebranded Shenzhen-based jewellery brand Random Anxiety, transforming its street-culture aesthetic into a structured, mathematical identity system. The new design employs a strict grid algorithm, monochrome palette, and Monument Grotesk typeface to convey tension and control. The result is a modular, disciplined visual language that reflects the brand’s evolution toward contemporary sophistication.
The Brand Identity features the second issue of FEW Magazine, a collaborative editorial project celebrating the Finnish Somali diaspora. Designed by Marina Veziko, Tino Nyman, Tytti Halonen, and Matilda Diletta under the editorial direction of Ujuni Ahmed, the issue merges Somali cultural aesthetics with contemporary design. The project employs expressive typography, gold and silver accents, and a variable logo inspired by Somali scripts to challenge stereotypes and foster cultural understanding.
Reykjavík-based agency Aton has unveiled a dynamic rebrand led by Creative Director Siggi Odds, featuring a custom typeface called Nota designed by Hólmfríður Benediktsdóttir. The identity uses expressive counterforms and adaptable wordmarks incorporating 3D imagery to reflect the agency’s collaborative and playful spirit. Supporting typefaces from Smuss Type Kiosk and Dinamo balance the boldness of the new design.
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.