Studio Ground Floor designed the tenth issue of Typeone magazine, marking a milestone that reflects on 25 years of type design in the 21st century. The issue features contributions from leading type designers and uses their own typefaces throughout, showcasing the diversity and evolution of contemporary typography. The design continues the flexible editorial system established in 2020, balancing consistency with adaptability to each issue’s theme.
The Brand Identity’s interview with Pentagram senior designer Alice Sherwin explores her writing-led approach to design, her journey from junior to senior designer, and her dual practice between Pentagram and Studio Ground Floor. She discusses her role in the Channel 4 rebrand, her editorial work on Pilot and TYPEONE magazines, and how writing underpins her conceptual process.
BP&O reviews Weave’s packaging design for Australian brewery Detour Beer Co., a brand founded by the Nepoleone family. The identity uses minimalist chevron graphics and silk-screened aluminium cans to convey a story of agricultural roots and industrial craft. The article praises the simplicity, material quality, and narrative clarity of the design.
The Brand Identity interviews Studio Ground Floor about their design process for the first three issues of TYPEONE magazine, a bi-annual publication from TYPE01 that explores typography and culture. The London-based duo discuss their evolving editorial system, conceptual approach, and collaboration with TYPEONE’s team. They emphasize experimentation, adaptability, and the importance of concept-driven design.
