Zeal Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Zeal projects in press coverage.
News & interviews
- New Logo & Branding for Paws Off! by Seachange
BP&O · Oct 24, 2023
BP&O features Seachange’s branding for Paws Off!, a New Zealand initiative by Southern Cross Pet Insurance and TBWA\NZ that warns pet owners about toxic human foods. The identity centers on a black-and-white character mark representing both cats and dogs, paired with Work Sans typography. The design balances playfulness and clarity to encourage adoption as a universal pet safety label.
- Seachange’s Amanda Gaskin on finding a work-life balance, growing her team and learning to say no
The Brand Identity · Jul 29, 2021 · Interview
The Brand Identity interviews Seachange co-founder Amanda Gaskin about the studio’s evolution, work-life balance, and approach to growth. She discusses their move from London to Auckland, the challenges of running a small studio, and recent projects including the redesign of the Designers Institute Best Awards Annual and the creation of two custom typefaces. The conversation highlights Seachange’s focus on sustainability, collaboration, and maintaining creative integrity.