The Brand Identity interviews creative director Jas Bell about his journey from sneaking onto Pharrell’s tour bus as a teenager to leading design for some of the biggest names in music and sports. Bell discusses his long-term collaboration with SZA, his concept of 'visual sampling,' and how his experiences with Pharrell and Louis Vuitton influence his approach to artist merchandise and brand architecture. The conversation highlights his belief in care, cohesion, and longevity across creative worlds.
