Creative Director
If we ever had a formula, it was just actually caring.
Nothing our hands are on should be an afterthought.
It makes it feel like we’re sharing the same brain in moments when we align.
The music is the anchor, it provides the coordinates for the worlds we create.
The Brand Identity interviews creative director Jas Bell about his journey from sneaking onto Pharrell’s tour bus as a teenager to leading design for some of the biggest names in music and sports. Bell discusses his long-term collaboration with SZA, his concept of 'visual sampling,' and how his experiences with Pharrell and Louis Vuitton influence his approach to artist merchandise and brand architecture. The conversation highlights his belief in care, cohesion, and longevity across creative worlds.
The article profiles creative director Jas Bell and his decade-long collaboration with musician SZA, exploring how he crafts a cohesive visual universe around her music. Bell discusses his creative process, influences, and the trust-based partnership that allows their visuals to evolve authentically with each musical era.