Wit Design Cases
Designers behind the work
Designers and creative leads credited on Wit projects in press coverage.
Designers and creative leads credited on Wit projects in press coverage.
Photographer Vic Moy documents the vibrancy and cultural depth of Notting Hill Carnival in her project CRNVL ’24. The series explores themes of identity, heritage, and resilience through intimate portraits and street photography. The article highlights Moy’s research-driven approach and her collaboration with disability-founded agency With Not For.
In this POV column for It’s Nice That, Felipe Rocha, co-founder of Porto Rocha, reflects on his experiences as a Brazilian designer leading a New York studio and the pressures of fitting into the mold of a 'design founder.' He discusses issues of belonging, confidence, and inclusion within the creative industry, calling for broader acceptance of diverse voices and leadership styles. The piece highlights how cultural and linguistic differences shape perceptions of professionalism and authority in design.
ONBOX has rebranded Stocktwits, the social platform for traders and investors, with a bold, fast-paced identity reflecting the 'Degenerate Economy' of meme-driven finance. The new design emphasizes community, speed, and conversation, featuring a custom wordmark inspired by Paralucent and a dynamic blue-cyan gradient called 'Pulse.' The identity system is built to support user-generated content and live across digital environments.
Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
The article by The Brand Identity curates seven standout gaming and esports brand identities that demonstrate how strong design can elevate competition and community within the industry. Featuring work by studios such as Company Policy, UnitedUs, LG2, and Moniker, it highlights the diversity and creativity shaping gaming’s visual culture. The piece emphasizes branding’s role as a unifying and energizing force in a fast-evolving entertainment sector.
The Brand Identity interviews IYA Studio’s co-founder and creative director Matt Cottis about their new website, their move to Deptford, and their evolving approach to meaningful, community-driven design. The conversation covers the studio’s updated digital presence, recent collaborations, and ongoing projects with brands like Parla, Imprint, and Bang & Olufsen. Cottis reflects on the benefits of working in a vibrant local environment and the studio’s focus on connection and creativity.
The interview with Berlin-based duo Hanzer Liccini explores how Elias Hanzer and Lucas Liccini balance their dual focus on graphic design and type design. They discuss their collaborative process, the founding of HAL Typefaces, and projects such as film title design and jewellery-based custom fonts. Their practice emphasizes experimentation, conceptual thinking, and sustainable print production.
