Vogue China Design Cases
2 cases across 1 studio
News & interviews
- "Multidisciplinary Approach Boosts Designers: Spotlight on Zitong Zhao"
The Brand Identity · Mar 12, 2025 · Interview
The Brand Identity interviews Beijing-born, Brooklyn-based designer and art director Zitong Zhao about her multidisciplinary career spanning studios, agencies, and major brands. Zhao discusses her independent projects like #dobservations and her new creative label pioklepiokle, emphasizing authenticity, curiosity, and the value of being a generalist. The conversation explores her creative process, lessons from industry giants, and her philosophy on slowing down in a fast-paced world.