Universal Design Cases
Designers behind the work
Designers and creative leads credited on Universal projects in press coverage.
Designers and creative leads credited on Universal projects in press coverage.
The article explores whether illustration is 'dead' in the age of AI, featuring insights from illustrators and art directors who share both optimism and concern. While some creatives report declining budgets and fewer commissions, others highlight renewed appreciation for human-made, conceptual, and storytelling-driven work. The consensus is that illustration is evolving, not dying, as artists adapt to AI and shifting client expectations.
London-based artist Orfeo Tagiuri created two animated music videos for Brian Eno and Beatie Wolfe’s collaborative albums, titled 'Procession' and 'Suddenly'. The works explore themes of interconnectivity and transformation, drawing inspiration from the Eames’ 'Powers of Ten' and William Blake’s prints. Created entirely in Procreate Dreams, the animations merge natural and human imagery in a fluid, improvisational style.
KOTA has redesigned Universal Production Partners’ website into a cinematic, WebGL-powered experience that mirrors the VFX studio’s filmic craft. The site dynamically changes lighting based on time of day and integrates subtle 3D transitions and interactive motion. The project balances immersive design with usability, reflecting UPP’s precision and artistry.
Creative Boom’s feature explores how IllustrationX evolved from a London-based agency into a truly global illustration powerhouse with agents across four continents. Managing director Harry Lyon-Smith and North America director Stacey Endress discuss the agency’s structure, localised approach, and commitment to artist quality. The article highlights how authenticity and international collaboration give IllustrationX a competitive edge in the age of AI-driven creativity.
The article profiles Berlin-based DTAN Studio, a multidisciplinary team known for merging analogue printmaking with motion design. Through Risograph animation and hand-cut techniques, the studio creates tactile, unpredictable visuals for clients in music, fashion, and culture. Co-founders Julia Schimautz and Bianca Brandner emphasize the human touch and experimental spirit that define their work.
Creative Boom profiles illustrator Sam Gilbey, tracing his two-decade career from fine art beginnings to a successful freelance practice creating painterly pop culture portraits. The article explores his influences, tools, and major collaborations with brands like Marvel, Sony, and the BBC, as well as his approach to freelancing and creative process. It highlights his evolution from magazine tutorials to high-profile campaigns and film artwork.
Creative Boom’s feature highlights D8 Studio’s stop-motion campaign for NBC Universal and Hayu promoting The Real Housewives of Beverly Hills. The project reimagines the show’s glamour and drama through intricately crafted dolls and a miniature dollhouse, blending humour and nostalgia to engage fans. The campaign spanned multiple international markets with a wide range of digital and out-of-home deliverables.
Creative Boom’s article by Tom May explores why networking should be a top priority for creatives in 2025. Drawing on advice from illustrators, designers, and other professionals, it emphasizes authentic relationship-building over transactional interactions. The piece offers practical tips for introverts, follow-up strategies, and examples of how networking can lead to unexpected opportunities.
