Taco Bell unveiled an edible, plastic-free Fire Queso sauce packet during its Live Más LIVE 2026 event at the Hollywood Palladium. The innovation highlights the brand’s push toward sustainability and creative packaging solutions within the fast-food industry.
The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.
