Smirnoff Design Cases
Designers behind the work
Designers and creative leads credited on Smirnoff projects in press coverage.
Designers and creative leads credited on Smirnoff projects in press coverage.
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.
The Brand Identity interviews Los Angeles-based studio Forth + Back as they celebrate their five-year anniversary with a new brand refresh and website. Founders Nikolos Killian and Tanner Woodbury reflect on their growth, key projects, and lessons learned, including collaborations with Smirnoff, The Athletic, and UCR Arts. The duo discuss the evolving design landscape, their approach to process, and upcoming typeface releases.
