Smirnoff Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Smirnoff projects in press coverage.
News & interviews
- Booms & Shakes: April's biggest moves and boldest launches
Creative Boom · Apr 22, 2026
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
- Google's Andrew Thomas Shares Keys to Nurturing Creativity
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
GoogleNew Visual MediaIrisNokiaPepsibranding - Google's Andrew Thomas Shares Secrets to Fostering Creative Ideas
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.
Google Retail DesignNew Visual MediaIrisNokiaPepsibranding - It’s time to celebrate! We look back with Forth + Back as they reach their five-year anniversary
The Brand Identity · Mar 21, 2023 · Interview
The Brand Identity interviews Los Angeles-based studio Forth + Back as they celebrate their five-year anniversary with a new brand refresh and website. Founders Nikolos Killian and Tanner Woodbury reflect on their growth, key projects, and lessons learned, including collaborations with Smirnoff, The Athletic, and UCR Arts. The duo discuss the evolving design landscape, their approach to process, and upcoming typeface releases.
Forth + BackStept StudiosWays & MeansUCR ArtsSmirnoffbranding