Self Design Cases
Designers behind the work
Designers and creative leads credited on Self projects in press coverage.
Designers and creative leads credited on Self projects in press coverage.
The article explores the resurgence of illustration in branding and advertising, highlighting how brands like Selfridges, Nike, and TfL are embracing hand-drawn and mural-based campaigns. Through insights from creatives, agents, and illustrators, it examines why illustration remains a powerful yet underused medium and how it can differentiate brands in a photo-saturated market.
The article profiles British-Iranian filmmaker Aria Shahrokhshahi and his short documentary 'Freefall', part of Selfridges’ New Age film series. The film follows 62-year-old skydiver Ruth, exploring themes of aging, adventure, and living life to the fullest. Through candid storytelling and humor, Aria captures Ruth’s inspiring attitude toward life and risk-taking.
The article profiles sculptor Rong Bao’s new inflatable installation for Selfridges’ London flagship, which imagines post-human life through alien, goopy forms. Inspired by Taoist cosmology and speculative sci-fi, Bao’s work explores the tension between the mechanical and the organic using 3D-printed inflatables. The feature highlights her playful yet unsettling approach to public art and her commentary on human meaning-making.
Creative Boom reports on 'Music for the Senses', a large-scale public art trail by Wild in Art transforming Manchester into an open-air gallery celebrating the city's musical heritage. Featuring over 80 artworks, installations, and murals by artists such as Lazerian, Lei-Mai LeMaow, and Nomad Clan, the project merges art, music, and urban space. It also includes an interactive app and supports local music venues through a charity auction.
At April’s Nicer Tuesdays event, Fromm Studio’s Vince Ibay and Jessica Miller discussed their playful, irreverent approach to 3D animation and how embracing imperfection shapes their work. They showcased their latest project, Selfridges Celebrates, a series of bespoke 3D artworks and window displays for the department store’s 2025 calendar events.
The article announces the April 2025 edition of Nicer Tuesdays, featuring talks by Studio Nari, Hannah Lim, Fromm, and Ana Flores. The event highlights projects ranging from a rebrand for Field Day festival to sculptural works reclaiming colonial aesthetics, playful 3D animation, and photography exploring Peruvian identity. It will take place on 1 April at EartH in Hackney, London.
Non-Format and Anti collaborated on a new brand identity and website for audio studio Skillbard, highlighting its creative process and passion for sound design. The rebrand introduces a dynamic, flexible visual system that moves like soundwaves, featuring kinetic elements, changing color themes, and handcrafted illustrations. The project extends across digital and social platforms to reinforce Skillbard’s distinctive creative voice.
SEESAW features the website for Selfbook, a fintech-enabled hospitality platform designed to enhance guest-first hotel experiences. The showcase highlights the site's use of System UI and PP Neue Montreal typefaces and positions it within the travel, hospitality, and luxury sectors.