The article highlights seven contemporary brand identities within the transport sector, showcasing how design studios like Parker, Studio South, and Mirage are shaping the visual language of mobility. Each project—from electric scooters to delivery services—demonstrates how clarity, sustainability, and innovation define modern transport branding.
The Brand Identity interviews Berlin-based agency Mirage, exploring its empathy-driven and Stoicism-inspired approach to branding and design. Founder Mike Piepers and Creative Director Alex Popov discuss the studio’s origins, philosophy, and evolving methodology. They emphasize empathy, purpose, and continuous learning as central to Mirage’s creative process and culture.
