Red Bull Design Cases

News & interviews

• Molly McDonald Discusses Impact of YouTube's New AI Rules on Creatives

  Creative Boom · Aug 18, 2025 · Interview

  Creative Boom’s Tom May interviews Molly McDonald, founder of Blue Door Productions, about YouTube’s new AI content rules and their implications for creatives. McDonald argues that the guidelines protect authentic creators by requiring human input and discouraging low-quality AI-generated content. She advocates for using AI as a supportive tool rather than a replacement, emphasizing the irreplaceable value of human creativity and authenticity.

  Blue Door ProductionsKSIRed Bulldigital
• Aaron Dawkins on freelancing, moving to a different country and working with inspiring people

  The Brand Identity · Jun 17, 2022 · Interview

  The Brand Identity interviews Berlin-based designer Aaron Dawkins about his journey from the UK to Germany, his freelance practice, and his collaborations with studios such as Cskw, Neue Gestaltung, and Marek Polewski. Dawkins discusses how Berlin has influenced his creative process, his focus on colour and typography, and key projects like the identity for sustainable bag brand Pssbl. The conversation also touches on his experiences working internationally and his evolving approach to design collaboration.

  Re-FormatDRYCskwRed Bull Music AcademyPssblbranding
• Red Bull Music Academy Festival Los Angeles by Public-Library

  The Brand Identity · Oct 21, 2017

  The Brand Identity features Los Angeles-based design studio Public-Library’s identity system for the first Red Bull Music Academy Festival in Los Angeles. The campaign combines surreal imagery with a structured typographic system to create a diverse visual language for the global music platform.

  Public-LibraryRed Bull Music Academybranding