Ratio Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Ratio projects in press coverage.
News & interviews
- How Matthieu Salvaggio grew Blaze Type from three fonts to 100+
The Brand Identity · Apr 16, 2026 · Interview
The Brand Identity interviews Matthieu Salvaggio about the growth of Blaze Type from a small independent foundry into a global type design platform with over 100 families. Salvaggio discusses rebuilding after a data centre fire, launching a new website, and his self-taught approach to type design. The conversation highlights Blaze Type’s collaborative model, custom work for major clients, and its instinct-driven curation philosophy.
Blaze TypeNUUKUXOH&MFédération Française de Footballdigital - Accessibility Still Takes a Back Seat in Federal Digital Design
· Mar 31, 2026
The article by Rochelle Ratkaj Moser critiques the U.S. federal government’s ongoing failure to prioritize accessibility in digital design, particularly in light of the State Department’s 2025 decision to revert from Calibri to Times New Roman. It argues that typography choices directly affect usability and equity, emphasizing that accessibility is a legal and ethical obligation, not an aesthetic preference.
U.S. General Services AdministrationU.S. State Departmenteditorial - Pentagram Highlights North Korean Women's Plight Through Design
Creative Boom · Oct 29, 2025
Creative Boom reports on Pentagram’s campaign ‘UNSEEN’, led by Marina Willer, which uses design and portraiture to highlight the plight of North Korean women. The project combines photography, public installations, and exhibition design to symbolically address erasure and resilience through a red dot motif. Supported by several human rights organizations, the campaign demonstrates how design can responsibly amplify hidden stories.
- Buena ondo! Meet five Latin American artists leading the way with colour, culture and good vibrations
Creative Boom · Oct 22, 2025
Creative Boom’s feature 'Buena ondo!' spotlights five Latin American illustrators—Beatriz Gutiérrez Hernández, Mel Cerri, Axel Rangel Garcia, Bruna Kater, and Ana Moreno—whose work embodies the region’s cultural richness and vibrant energy. The article explores how each artist draws from their heritage to create distinctive, colorful, and expressive illustration styles. It highlights their tools, influences, and the growing global recognition of Latin American creativity.
Laekan Zea KempIllustrationXillustration - Top Brands Captivating Gen Alpha in 2025 Unveiled
Creative Boom · Oct 7, 2025
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
- Rick Fleming Revamps Pop Culture with Unique Humor and Artistry
It's Nice That · Jun 18, 2025
The article profiles Texas-based artist Rick Fleming, known for his humorous and bold portraits of pop culture icons. Working from Sage Studio & Gallery in Austin, Fleming paints on unconventional surfaces like vinyl records and wooden cutouts, and was even commissioned by the Biden administration for an official tote bag design. His work blends sincerity, humor, and a rock-and-roll sensibility.
Sage Studio & GalleryJoe BidenBiden administrationart - Montrel Beverly Transforms Pipe Cleaners into Biblical, Art Masterpieces
It's Nice That · May 20, 2025
The article profiles artist Montrel Beverly, who transforms pipe cleaners into intricate sculptures that reinterpret iconic works from art history and religion. Working through Sage Studio in Austin, Beverly’s practice merges childhood craft materials with fine art sensibilities, gaining national recognition and collaborations with major brands. The piece highlights both his creative process and Sage Studio’s mission to support neurodivergent artists.
Sage StudioVansWhataburgerart - "Hey Unveils Vibrant Identity for Hey Hola Coffee and Other Creative Projects"
The Brand Identity · Feb 26, 2025
The Brand Identity’s 'The Edit' roundup highlights five creative projects, including Hey Studio’s colourful packaging for its own Hey Hola Coffee. Other features include Yee Poon’s rave-inspired identity for Dry Run, TRY Design’s joyful rebrand for Dansekampen, Diego Aguilar Villalobos’ dualistic identity for Virreina, and Struckmann Studio’s tech-forward rebrand for Northware. The article showcases diverse global design approaches across branding, packaging, and digital identity.
Hey StudioTRY DesignStruckmann StudioHey Hola CoffeeRavers2Runnersbranding - London's Petticoat Lane Market Unveils New Brand Identity
Creative Boom · Feb 17, 2025
Creative Boom profiles The Workroom’s rebrand of Petticoat Lane Market, one of London’s oldest marketplaces. The new identity blends the market’s textile heritage with a contemporary aesthetic, featuring a bespoke typeface and community-informed design. The project revitalises the market’s image while maintaining its authenticity and accessibility.
The WorkroomPetticoat Lane MarketCity of London Corporationbranding - Lexus's Future: Sensory Interiors and Eco-Friendly Innovations
Creative Boom · Jan 6, 2025 · Interview
Creative Boom’s feature explores how Lexus is redefining luxury automotive design through sensorial interiors, sustainable materials, and human-centric innovation. Chief designer Sellene Lee discusses the evolution of CMF design at CALTY Design Research, while Heather Updegraff outlines Lexus’s broader brand vision and diversification beyond electric vehicles. The article highlights Lexus’s commitment to craftsmanship, sustainability, and emotional connection in design.
CALTY Design ResearchLexusToyota Motor Corporationproduct_design