Rainbow Design Cases
Designers behind the work
Designers and creative leads credited on Rainbow projects in press coverage.
Designers and creative leads credited on Rainbow projects in press coverage.
The article by The Brand Identity spotlights six branding projects that celebrate and support the LGBTQIA+ community through authentic, inclusive, and vibrant design. Featuring work from studios such as Mother Design, Wedge, Whitman Emorson, POPOLA, McCarthy, and Marina Veziko, it highlights how thoughtful visual identities can empower and represent diverse communities. The piece contrasts these meaningful efforts with superficial 'rainbow washing' and showcases design as a tool for empathy and advocacy.
Zagreb-based studio POPOLA created a refreshed identity for Dugine Obitelji (Rainbow Families), a Croatian LGBTQIA+ organisation. The design blends Balkan cultural motifs with a contemporary queer aesthetic, featuring a rainbow-shaped letterform logo, vibrant palette, and typefaces inspired by 1970s–80s Yugoslavian publishing. The project celebrates inclusivity and local heritage through thoughtful visual and material choices.
