Pentagram’s London team, led by Luke Powell and Jody Hudson-Powell, created a dynamic title sequence for Riz Ahmed’s new Prime Video series 'Bait'. The design uses colour filters, motion, and typographic layering to explore shifting identity and perception, mirroring the show’s themes of cultural expectation and self-image. The restrained yet conceptually rich approach reflects Pentagram’s ability to translate narrative ideas into visual systems.
Creative Boom profiles animation director Hayley Morris and her stop-motion creation Doris, a handcrafted octopus featured in Prime Video’s documentary OCTOPUS!. Produced with Nerd Productions, Mighty Oak, and Jigsaw, the project blends tactile artistry and digital compositing to bring the sea creature’s life cycle to screen. The article explores the materials, techniques, and collaboration behind the film’s emotional and visual depth.
