Prime Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Prime projects in press coverage.
News & interviews
- Pentagram brings shifting identity to life in titles for Riz Ahmed's Bait
Creative Boom · Mar 30, 2026
Pentagram’s London team, led by Luke Powell and Jody Hudson-Powell, created a dynamic title sequence for Riz Ahmed’s new Prime Video series 'Bait'. The design uses colour filters, motion, and typographic layering to explore shifting identity and perception, mirroring the show’s themes of cultural expectation and self-image. The restrained yet conceptually rich approach reflects Pentagram’s ability to translate narrative ideas into visual systems.
- Top Brands Captivating Gen Alpha in 2025 Unveiled
Creative Boom · Oct 7, 2025
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
- "Introducing Doris: The Star of New Stop-Motion Octopus Documentary"
Creative Boom · Jun 12, 2025
Creative Boom profiles animation director Hayley Morris and her stop-motion creation Doris, a handcrafted octopus featured in Prime Video’s documentary OCTOPUS!. Produced with Nerd Productions, Mighty Oak, and Jigsaw, the project blends tactile artistry and digital compositing to bring the sea creature’s life cycle to screen. The article explores the materials, techniques, and collaboration behind the film’s emotional and visual depth.
Nerd ProductionsMighty OakJigsawPrime Videomotion - The Edit: five projects including Dokument’s soft, no-frills identity for fertility brand inne
The Brand Identity · Dec 20, 2023
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five design projects from around the world. Highlights include Dokument’s soft, human-centered identity for fertility brand inne, Studio Echt’s structural logo for Kukla Scaffolding, Designworks’ global rebrand for Robotics Plus, Marx Design’s minimalist campaign for Thankyou, and The Office of Ordinary Things’ sustainable design for CDR Primer. Each project showcases thoughtful design approaches across branding, packaging, and digital applications.
DokumentStudio EchtDesignworksinneKukla Scaffoldingbranding - Primer SEESAW: Low-code Payment Orchestration and Commerce Automation
SEESAW · Sep 13, 2023
SEESAW features the website for Primer, a low-code payment orchestration and commerce automation platform. The listing highlights the use of the Aeonik typeface and categorizes the project under fintech and infrastructure. It serves as a showcase entry rather than an in-depth case study.
SEESAWPrimerdigital