Plus Design Cases
Designers behind the work
Designers and creative leads credited on Plus projects in press coverage.
Designers and creative leads credited on Plus projects in press coverage.
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five design projects from around the world. Highlights include Dokument’s soft, human-centered identity for fertility brand inne, Studio Echt’s structural logo for Kukla Scaffolding, Designworks’ global rebrand for Robotics Plus, Marx Design’s minimalist campaign for Thankyou, and The Office of Ordinary Things’ sustainable design for CDR Primer. Each project showcases thoughtful design approaches across branding, packaging, and digital applications.
Alphabet, a Manchester-based design studio, redesigned OnePlus’ packaging system to unify its physical and digital brand presence. The project introduced a modular grid system, bespoke iconography, and a consistent use of OnePlus’ signature red. Collaborating with packaging engineers Instrmnt, Alphabet created a sustainable single-box solution and refined the brand’s visual hierarchy through photography and illustration.
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Redscout’s rebrand for sparkling water brand Sound, and identities by Everything Will Be Fine, ANYWHERE, ssnn, and a collaboration between Plus Mûrs and Naranjo-Etxeberria. The projects span industries from beverages to art, showcasing diverse typographic and illustrative approaches.
The article highlights DNCO’s rebrand of the historic Isokon Furniture Company as Isokon Plus. The new identity evolves the original Bauhaus-era wordmark by László Moholy-Nagy, adding a plus symbol to reflect the brand’s ongoing collaborations with notable designers. The project maintains the company’s modernist heritage while refreshing its visual identity for a contemporary audience.
The Brand Identity interviews IYA Studio’s Creative Director, Matt Cottis, about the studio’s multidisciplinary approach across branding, digital, and interior projects. The discussion covers long-term collaborations with fashion brands like Folk and Universal Works, the creation of the Mahabis brand identity, and their creative process. Cottis also shares insights into studio culture, inspiration, and typography preferences.