Creative Director · Founder
The choice of which one to use coming entirely down to 'basic common sense.'
I liked the idea of pairing a vintage font with a modern one like Aeonik, it gives the brand a very distinctive vibe and connects back to the idea of pairing the old with the new.
Everything Will Be Fine created a clean, mail-inspired identity for Glasgow-based gift box retailer Postmarque. Drawing from vintage postage labels and postmarks, the studio paired geometric logomarks with Aeonik Pro and Belwe typefaces to balance modern and traditional aesthetics. The result is a simple yet distinctive brand system applied across printed and physical touchpoints.
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Redscout’s rebrand for sparkling water brand Sound, and identities by Everything Will Be Fine, ANYWHERE, ssnn, and a collaboration between Plus Mûrs and Naranjo-Etxeberria. The projects span industries from beverages to art, showcasing diverse typographic and illustrative approaches.