BP&O features Studio Ingrid Picanyol’s modular brand identity for Barcelona café and bar La Oficina del Parque. The design cleverly draws inspiration from Microsoft Excel’s grid system, transforming the software’s rigid structure into a playful, flexible visual language. The project uses a soothing yet vibrant palette and modular compositions across print and digital applications, celebrating creativity through constraint.
Studio Ingrid PicanyolLa Oficina del Parquebranding
The Brand Identity interviews New York-based Alright Studio about their multidisciplinary approach and philosophy of avoiding a house style. Founded by Hope and Garrett DeRossett, the studio emphasizes flexibility, collaboration, and intention in their process. They discuss their diverse client base, including Canopy, Ghia, and Noom, and their commitment to sustainable, thoughtful design practices.
