Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
BP&O features Ragged Edge’s global rebrand for pet products company Omlet, highlighting its playful 3D illustration-led identity and strategic repositioning. The new branding emphasizes designing for pets rather than humans, with tactile visuals and a refreshed wordmark that retains brand equity. The project reflects a broader shift in pet care branding toward more thoughtful, design-led approaches.
