Oatly Design Cases
1 case across 1 studio
News & interviews
- Perfect Isn't Always Persuasive
BP&O · Jan 14, 2026
Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.
- "Dolly Parton's Lessons on Brand Authenticity and Clarity"
Creative Boom · Oct 22, 2025
In this guest article for Creative Boom, Jamie Williams of isobel draws parallels between Dolly Parton's self-assured persona and how brands can achieve clarity and authenticity through a 'brand reset'. Using examples like LEGO, Oatly, and Old Spice, Williams argues that rediscovering a brand’s core truth leads to long-term success. The piece promotes isobel’s event 'The Power of a Brand Reset', exploring how businesses can evolve their brand stories with purpose.
isobelLEGOOatlybranding - Branding & Packaging for Food Nation by Seachange
BP&O · Jul 18, 2023
BP&O features Seachange’s branding and packaging design for New Zealand plant-based food company Food Nation. The identity uses bold colours, playful illustrations, and a humorous tone to stand out in a crowded market of earnest vegan brands. The project includes packaging, copywriting, photography, and a distinctive use of the Boing Bold typeface.