Open Design Cases
Designers behind the work
Designers and creative leads credited on Open projects in press coverage.
Designers and creative leads credited on Open projects in press coverage.
Creative Boom's Tom May reflects on OpenAI's abrupt shutdown of its AI video app Sora, warning creatives about the risks of building workflows around unstable third-party platforms. The article explores the financial and legal uncertainties surrounding AI tools and urges designers to maintain control over their core skills and processes. It also touches on UK government policy shifts regarding AI and copyright.
Creative Boom’s Tom May reports on OpenAI’s sudden shutdown of its AI video app Sora, which had quickly become popular among creatives. The article warns designers and studios about the risks of relying too heavily on third-party AI tools that can vanish overnight. It also touches on evolving UK government policy around AI and copyright, urging creatives to maintain control over their own processes.
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
The Brand Identity interviews OpenAI Design Directors Shannon Jager and Cary Hudson following their talk at POV Budapest 2025. They discuss OpenAI’s recent rebrand, created in collaboration with Dinamo and Studio Dumbar, and explore how human craft remains vital in an age of AI-generated design. The conversation highlights the balance between technology and human creativity in shaping approachable, emotionally resonant design systems.
Creative Boom’s Tom May interviews Max Ottignon of Ragged Edge about the hype surrounding AI in branding. Ottignon argues that many designers and agencies exaggerate their use of AI to satisfy investors, while in reality, AI often slows down creative work. He outlines how Ragged Edge integrates AI thoughtfully to enhance creativity rather than efficiency, emphasizing the enduring importance of distinctiveness and craft in branding.
The article reports on Adobe's major announcements at Max 2025, where the company revealed plans to embed AI across all Creative Cloud applications. Adobe is opening its ecosystem to third-party AI models from Google, OpenAI, and others, while introducing new tools like a web-based video editor, AI music and voice generation, and conversational assistants. The move signals Adobe's strategy to keep creatives within its platform while embracing the broader AI landscape.
Holographik developed a scalable, typographic identity for Open Works, a cultural programme initiated by Zagreb Design Week. The design relies on Helvetica in all caps, motion through the transformation of the letter ‘O,’ and a restrained visual system that prioritizes clarity and adaptability. Collaborating with LABELWORKS for merchandise, the studio executed the identity across digital, print, and environmental applications under a tight timeline.
