UnderConsideration’s Brand New briefly features Uncommon’s new identity campaign for OFFF Festival, a cultural event based in Barcelona. The work uses vibrant visuals, proprietary typography, and macro photography to create a striking, organic aesthetic for the festival’s 2024 edition.
The Brand Identity interviews Rotterdam-based studio From Form, co-founded by Ashley Govers and Jurjen Versteeg, exploring their analogue-driven creative process and nostalgic aesthetic. The duo discuss their origins, evolution from film and design experiments to client work, and their philosophy of embracing imperfection and tactility in a digital age. The conversation highlights their projects for OFFF, Cineville, and Amsterdam Museum Night, emphasizing the timeless charm of handmade design.
From FormOFFF FestivalWillem de Kooning Academybranding
