In their own words
Yet through all those changes, one main character has always remained at the heart of it all: the museum itself.
You don’t need to be an expert or a connoisseur. Collecting can also be personal: experiences and memories gathered during Museum Night.
Helping a younger audience step over the threshold of the museum and showing them that museums aren’t pretentious, difficult, or hard to understand.
With such an extensive program, it’s easy to gravitate towards well-known spots and visit Rembrandt’s Nachtwacht or Van Gogh.
Each idea is valued, no matter how crazy it gets.
Articles & interviews
- Shut your laptop! Ways to find inspiration offline
The article from It’s Nice That encourages creatives to seek inspiration away from screens, featuring seven creatives who share offline mini-briefs. It highlights advice from illustrator Helen Oxenbury and contributions from studios like From Form and designer Liang Jung Chen, offering practical ways to rediscover creativity through real-world exploration.
- Review of the Year 2025: Top 15 Nicer Tuesdays Talks
The article recaps the top 15 Nicer Tuesdays talks of 2025, highlighting creative duos, multidisciplinary artists, and emotionally resonant presentations. It celebrates a year of events held in London, New York, and newly in Los Angeles, featuring designers, illustrators, and artists sharing insights into their practice and process.
- "From Form Revives Childhood Memories for Amsterdam Museum Night 2025"
From Form created the 2025 campaign for Amsterdam Museum Night, celebrating the event’s 25th anniversary with visuals inspired by early 2000s collecting culture. Founders Ashley Govers and Jurjen Versteeg drew from nostalgic items like Tamagotchis and football cards to evoke personal and cultural collections. The campaign blends analogue materials with playful digital animation to reframe museums as accessible and fun for younger audiences.
- From Form Reveals Rotterdam's Vibrant Creative Scene
Written by Rotterdam-based studio From Form, this feature explores the city’s creative scene through the lens of colour. The article highlights local designers and artists such as Susan Bijl, Marie Bernard, Maaike Canne, and Team Thursday, celebrating how colour shapes Rotterdam’s visual identity. It reflects on the city’s evolution and the instinctive, expressive use of colour in its design culture.
- "Nicer Tuesdays February Event: Get Your Tickets Now!"
It’s Nice That announces the first Nicer Tuesdays event of 2025, featuring talks from Aardman, From Form, and artist Cato. The February event will explore creative processes behind stop-motion animation, experimental campaigns, and cinematic painting. Speakers include Aardman animator Will Becher, From Form founders Ashley Govers and Jurjen Versteeg, and London-based artist Toby Grant (Cato).
- From Form reveals the charm of handmade design
The Brand Identity interviews Rotterdam-based studio From Form, co-founded by Ashley Govers and Jurjen Versteeg, exploring their analogue-driven creative process and nostalgic aesthetic. The duo discuss their origins, evolution from film and design experiments to client work, and their philosophy of embracing imperfection and tactility in a digital age. The conversation highlights their projects for OFFF, Cineville, and Amsterdam Museum Night, emphasizing the timeless charm of handmade design.
- From Form's Amsterdam Museum Night campaign creates a dimensional portal
From Form created the 2024 Amsterdam Museum Night campaign, a visually rich project inspired by time travel and human movement. Founders Ashley Govers and Jurjen Versteeg drew from references like Muybridge, Prince of Persia, and Kubrick to craft a stop-motion-driven visual identity that celebrates exploration across time and space. The campaign also includes a limited-edition vinyl soundtrack composed by Beau Zwart.