Netflix Design Cases
Designers behind the work
Designers and creative leads credited on Netflix projects in press coverage.
Designers and creative leads credited on Netflix projects in press coverage.
The article is a roundup by The Brand Identity highlighting six recent brand identity projects for film and entertainment companies. It features work from U.I.WD., Brand Brothers, PORTO ROCHA, Pentagram, COLLINS, and GYMNASIUM Studio, showcasing diverse visual approaches across production, streaming, and cinema sectors. The piece emphasizes color, typography, and motion as key elements in contemporary entertainment branding.
The Brand Identity interviews LA-based designer and illustrator Janny Ji about her multidisciplinary approach, her experience at Pentagram, and her current role at TBWA\Media Arts Lab for Apple. Ji discusses how illustration and graphic design inform each other, highlighting projects such as the Moravian University rebrand and the Neighbourhoods Now campaign. She reflects on her creative process, learning experiences, and the importance of persistence and adaptability in design.
PORTO ROCHA created a bold, maximalist identity for Netflix Brazil’s Tudum, a 116-page publication replacing the brand’s live event during the pandemic. The design embraces vibrant color, expressive typography, and a mix of illustration and photography to capture the energy of pop culture. The project showcases a playful yet cohesive editorial system that reflects Netflix’s dynamic entertainment ethos.