1 case across 1 studio
Designers and creative leads credited on Natural History Museum projects in press coverage.
Creative Boom · Dec 8, 2025
Creative Boom features Wiedemann Lampe’s bio-inspired brand identity for the newly opened Natural History Museum Abu Dhabi. The identity draws from Mecanoo’s pentagonal architecture and natural forms, using biomorphism and biomimicry to create a flexible system that works across digital, spatial, and print applications. The project integrates a custom typeface, a broad natural color palette, and a concept called 'The Power of Five' to unify the museum’s narrative and design language.
Creative Boom · Apr 23, 2025
The Natural History Museum has announced 'Our Story with David Attenborough', a 360° immersive experience launching in June 2025. Created in collaboration with Open Planet Studios, the project combines cutting-edge projection and sound design with Attenborough’s narration to explore humanity’s history and environmental impact. The installation aims to inspire visitors to reflect on their relationship with the planet and take action for its future.
BP&O · Aug 24, 2023
BP&O’s article by Emily Gosling reviews the Natural History Museum’s new identity, created collaboratively by Pentagram and Nomad, with strategy from Heavenly. The rebrand aims to reposition the museum as a catalyst for change around climate and science, featuring a circular NHM symbol, vibrant colors, and motion-driven applications. Gosling praises the design’s energy and inclusivity but questions the clarity of the NHM acronym and its connection to the museum’s heritage.
