Ni Design Cases
1 case across 1 studio
News & interviews
- Under After brands Reasoning Project for the human AI era
The Brand Identity · Jul 2, 2026
Under After created a new brand identity for Reasoning Project, a venture firm founded by Michelangelo Pagliara and Juhana Peltomaa. The identity balances human warmth with technological credibility through a hand-drawn 'R', refined typography, and motion-led art direction. The design emphasizes restraint, timelessness, and the idea of reasoning as the new scarcity in the AI era.
Under AfterReasoning Projectbranding - Ben Sanders on Self-Publishing, Experimentation and Surreal Art Objects
It's Nice That · Jul 1, 2026
The article covers artist and designer Ben Sanders’ talk at Nicer Tuesdays Los Angeles, where he discussed his surreal and experimental art practice. Sanders shared insights into his self-publishing approach, use of unconventional materials like salt and pool noodles, and his collaborations with major clients such as Nike, Louis Vuitton, and Bloomberg.
- Unica Unveils New Logo and Brand Identity by WADM
· Jul 1, 2026
UnderConsideration’s Brand New briefly reports on a new logo and identity for Unica, designed by Dutch studio WADM. The article, categorized under 'Spotted', highlights the corporate rebrand featuring a red, circular design approach. It provides basic project details but no in-depth analysis or commentary.
WADMUnicabranding - R/GA turns live crowd energy into One Day’s record label identity
The Brand Identity · Jul 1, 2026
R/GA created a dynamic brand identity for Sydney-based record label One Day, translating the energy of live performances into a visual and verbal system. The identity features a countdown-style logo, motion-driven visuals, and a tone of voice rooted in authenticity. Collaborating with motion studio Never Sit Still, R/GA used Cinema 4D and After Effects to simulate the glow and emotion of a live crowd experience.
R/GANever Sit StillAWWW PTY LTDOne DayEMI Music Australiabranding - Eric Aydin-Barberini Breaks Photography Rules to Reflect His Autistic Perspective
It's Nice That · Jul 1, 2026
The article profiles London-based photographer Eric Aydin-Barberini, who is redefining his photographic practice following a late autism diagnosis. Moving away from commercial perfectionism, he now uses distortion, blur, and light to express his sensory experiences and inner world. His work challenges conventional photographic rules to create more personal, painterly images.
- David Johnston Urges Creatives to Ask: Should We Do It?
Creative Boom · Jul 1, 2026 · Interview
Creative Boom’s interview with David Johnston, founder of Accept & Proceed, explores his new philosophical framework 'Signalism', which challenges creatives to question the ethical and societal impact of their work. Johnston argues that design shapes reality and urges designers to ask 'Should we do it at all?' before starting any project. The piece delves into the origins, implications, and educational applications of Signalism across both classrooms and boardrooms.
- SMLXL brings playful edge to Midnight Hotdog dog fur mist
BP&O · Jun 30, 2026
BP&O features SMLXL’s packaging design for the collaborative ‘Midnight Hotdog dog fur mist’, a limited-edition product uniting the minimalist aesthetic of Midnight Cosmetics with the exuberant personality of petcare brand HotDog. The design uses hand-painted gouache dog illustrations to bring color and humor to Midnight’s restrained black-and-white packaging, achieving a playful yet sophisticated balance.
- Packaging Design Must Work in Stores, Not Just on Screens
· Jun 26, 2026
Written by Kim Van Elkan of OurCreative., this Dieline article argues that packaging design must be evaluated in real-world retail contexts rather than just on digital screens. It emphasizes that effective packaging succeeds on the shelf, where consumers make quick decisions among competitors, and that context is key to performance.
OurCreative.AsdaUnileverpackaging - University of Augsburg Unveils New Logo and Brand Identity
· Jun 26, 2026
UnderConsideration’s Brand New briefly announced the University of Augsburg’s new logo and identity. The post, categorized under 'Spotted', highlights the rebrand’s use of purple and a ligature-based design approach for the German university.
University of Augsburgbranding - Benifex Unveils New Logo and Brand Identity by For Different
· Jun 25, 2026
UnderConsideration’s Brand New briefly reviews the new logo and brand identity for Benifex, a UK-based software company, designed by studio For Different. The article presents a before-and-after comparison and basic project details without in-depth commentary.
For DifferentBenifexbranding