UnderConsideration’s Brand New briefly highlights Koto’s new logo and identity for Mews, a software company. The post notes the project as an evolution of the brand with a focus on motion and iconography. It is categorized under the 'Noted' section, indicating a concise feature rather than a full review.
Creative studio Koto has rebranded Mews, a Netherlands-based hospitality software platform, with a bold and distinctive identity that challenges the visual conventions of enterprise tech. The new system centers on hot pink, strong typography, and a confident tone of voice to make the brand more visible and human. The project demonstrates how B2B design can be both credible and expressive.
The Brand Identity interviews Phoebe Glasfurd of Vancouver-based studio Glasfurd & Walker about their evolution, design philosophy, and approach to hospitality branding. The discussion covers projects like No. 1 Gaoler’s Mews, Di Beppe, and Boa Bei, emphasizing their immersive process, attention to detail, and love of typography. Glasfurd also reflects on the studio’s small team structure and ongoing fascination with Japanese design and custom type development.
Glasfurd & WalkerHelsinki Type StudioNo. 1 Gaoler’s MewsDi Beppebranding
