The Brand Identity interviews Gothenburg-based studio Lundgren+Lindqvist, co-founded by Andreas Friberg Lundgren and Carl-Johan Lindqvist. The discussion explores their integrated design and development process, their tactile approach to print, and key projects for O/O Brewing, The World of Shoes, and MCKNGBRD. The studio emphasizes conceptual thinking, materiality, and collaboration with artists to create distinctive brand identities.
