The article explores the collaboration between design studio PORTO ROCHA and the Museu de Arte de São Paulo (MASP) on the museum’s rebrand, facilitated by Frontify. It highlights how shared cultural understanding, trust, and open dialogue guided the sensitive modernization of a national institution’s identity. The project retained MASP’s iconic red while introducing a refined logo, new symbol, and flexible visual system aligned with the museum’s expansion.
PORTO ROCHAMASPFrontifyMASP (Museu de Arte de São Paulo)branding
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
