BOND created a dynamic, participatory brand identity for the LAB Institute of Design and Fine Arts in Lahti, Finland. The rebrand centers on the idea of continuous transformation, featuring a living logo, custom typeface, and digital tools that allow students to reshape the identity themselves. The system balances flexibility with structure, using a restrained color palette and student-generated photography to express authenticity and creativity.
BONDSchick ToikkaLAB Institute of Design and Fine ArtsLAB University of Applied Sciencesbranding
BP&O features Bond’s bold new identity for LAB Institute of Design and Fine Arts in Finland. The rebrand introduces a dynamic, shape-shifting wordmark and custom typeface that embody the school’s philosophy of reform and transformation. The identity invites student participation through a digital tool that allows them to reshape the brand’s letterforms, supported by a minimal color palette and strong motion design.
BondLAB Institute of Design and Fine ArtsLAB University of Applied Sciencesbranding