Heinz Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Heinz projects in press coverage.
News & interviews
- Koto’s Carolyn Rush: “Good brands only happen with a good idea”
The Brand Identity · Nov 7, 2025 · Interview
The Brand Identity interviews Koto’s Senior Strategy Director Carolyn Rush about the importance of strong ideas in brand building. She discusses how strategy and design work hand-in-hand at Koto’s LA studio, emphasizing curiosity, collaboration, and conviction as the foundations of effective branding. The conversation highlights examples from brands like Bolt, Airtasker, and Airbnb to illustrate how strategic insights drive creative outcomes.
- Why Billboards Are Essential for Modern Branding
It's Nice That · Oct 30, 2025
The article explores the resurgence of out-of-home (OOH) advertising, particularly billboards, as brands rediscover the power of simplicity and bold visual storytelling. Featuring insights from creative leaders at Uncommon, Adam&EveDDB, and others, it highlights how minimalist, editorial-style posters are redefining modern advertising. The piece positions this trend as both a nostalgic return to the golden age of advertising and a response to digital fatigue.
UncommonWieden+KennedyAdam&EveDDBHeinzDreamiesadvertising - "Why Brands Now Prioritize Custom Typography"
Creative Boom · Oct 8, 2025
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
- Heinz Teams With Mr. Men Little Miss for Pasta Sauce Launch
· Jul 29, 2025
Heinz has partnered with the beloved British children’s franchise Mr. Men Little Miss to launch a new pasta sauce. The collaboration leverages the nostalgic characters created by Roger Hargreaves, now owned by Sanrio, to bring playful personality to a food product. The article briefly notes the licensing tie-in but offers limited design detail.
HeinzMr. Men Little Misspackaging