Guinness Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Guinness projects in press coverage.
News & interviews
- Claire Marie Healy on the significance of music videos and the emotional potential of advertisements
It's Nice That · Dec 11, 2025 · Interview
The article is an interview with writer and editor Claire Marie Healy about her new book 'Short Form: 40 Years of Music Videos, Ads, and the Art of Moving Images', published by Mack in collaboration with Academy Films. The book explores the creative and emotional power of short-form filmmaking across music videos and advertisements, featuring behind-the-scenes materials and essays on their cultural significance.
Academy FilmsMackGuinnessChannel 4editorial - Mark Conlan Excels in Illustrating Vulnerability
Creative Boom · Dec 19, 2024
Creative Boom profiles Irish illustrator Mark Conlan, whose work explores vulnerability, nature, and emotional storytelling through both digital and analogue techniques. The article highlights his recent project 'A Better City 2024' in Dublin, featuring large-scale illustrations for the Guinness Storehouse. Conlan reflects on his creative evolution, his return to Dublin, and his desire to collaborate across disciplines for future projects.
Guinness StorehouseShortbread House of Edinburghillustration - "Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"
The Brand Identity · Dec 2, 2024
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.