Creative Boom reports on the 2025 D&AD New Blood Awards, celebrating emerging creatives tackling global and social issues through innovative design. Projects like Consent Soap and Up to Our Necks demonstrate how young designers are using creativity for education, activism, and awareness. The event highlighted the next generation’s ability to merge design, technology, and empathy across disciplines.
Creative Boom’s insight article by Andrew Vucko explores how motion design has become an essential component of modern brand identity. Drawing on examples from Back Market, Google Cloud, and Canva, Vucko explains how motion transforms static branding into dynamic, expressive systems that connect emotionally with audiences. The piece outlines strategic principles for integrating motion into brand ecosystems and anticipates its growing importance with emerging technologies like AR and spatial computing.
The Brand Identity interviews Toronto-based motion studio Vucko about the growing importance of motion in branding. Founders Andrew Vucko, Cassandra Wesenhagen, and John Szebegyinszki discuss how motion has evolved from a deliverable to a core brand expression, sharing insights from projects with Google Cloud, Spotify, and Tidal. They emphasize integrating motion early in the design process to create cohesive, scalable brand systems.
