Andrew Vucko
Founder · Creative Director
In their own words
Motion brings brands to life. It's not just about making things move; it's about creating genuine connections through movement.
Start with strategy, not animation. Motion should express brand values and personality, not just create visual interest.
The refined wordmark, now decoupled from the arrows, really provided us with an opportunity to add narrative through motion.
Back Market isn’t about looking backwards – they’re actually a very forward-thinking company!
Lean into the creativity motion affords.
Articles & interviews
- "Motion: Essential for Modern Brand Identity and Implementation Tips"
Creative Boom’s insight article by Andrew Vucko explores how motion design has become an essential component of modern brand identity. Drawing on examples from Back Market, Google Cloud, and Canva, Vucko explains how motion transforms static branding into dynamic, expressive systems that connect emotionally with audiences. The piece outlines strategic principles for integrating motion into brand ecosystems and anticipates its growing importance with emerging technologies like AR and spatial computing.
- Back Market’s rebrand lets the tech disruptor do what it does best, “but with a bit more attitude”
Back Market partnered with Studio Herrström and motion studio Vucko to refresh its brand identity, emphasizing circularity and attitude. The rebrand refines the wordmark, introduces a motion-led system inspired by circular tech, and incorporates Duplet Open type and new illustrations. The result is a flexible, expressive identity that reflects Back Market’s sustainable and innovative ethos.
- “Involve motion early and deeply.” Vucko on the importance of movement in today’s branding world
The Brand Identity interviews Toronto-based motion studio Vucko about the growing importance of motion in branding. Founders Andrew Vucko, Cassandra Wesenhagen, and John Szebegyinszki discuss how motion has evolved from a deliverable to a core brand expression, sharing insights from projects with Google Cloud, Spotify, and Tidal. They emphasize integrating motion early in the design process to create cohesive, scalable brand systems.