Gaia Design Cases
Designers behind the work
Designers and creative leads credited on Gaia projects in press coverage.
Designers and creative leads credited on Gaia projects in press coverage.
Creative Boom’s feature explores how designer Katie Kubrak and Nirvana CPH are redefining packaging through a balance of sensory experience and sustainability. Kubrak discusses her CMF-driven approach, collaborations with brands like Burberry and Nanushka, and the importance of circular, material-first design. The article highlights how tactile, emotional packaging can coexist with environmental responsibility.
Written by Mark Paton for BP&O Voices, 'Atomic Connections' explores designer and biomolecular scientist Jesse Adler’s perspective on material interaction and sustainability. Drawing on Adler’s work with fungi-derived pigments and her company Pitri, the essay connects molecular science with design thinking, advocating for a more fluid, interconnected worldview. It also references brands like Mover and Nufabrx as examples of innovation in sustainable and health-focused materials.
The article by The Brand Identity, written by Poppy Thaxter, curates eight branding and design projects that explore the evolving concept of health. It highlights how studios around the world approach physical, mental, and social well-being through thoughtful design across wellness, femtech, and mental health sectors.
Ragged Edge created a warm, human-centered brand identity for fertility insurance company Gaia, challenging the cold and clinical aesthetics typical of the IVF industry. The identity features a hand-drawn logotype, expressive typography using ABC Arizona and Suisse Int’l, and collage-based visuals that celebrate individuality and inclusivity.