Gf Smith Design Cases
Designers behind the work
Designers and creative leads credited on Gf Smith projects in press coverage.
Designers and creative leads credited on Gf Smith projects in press coverage.
At Nicer Tuesdays New York in June 2025, Templo founder and creative director Pali Palavathanan discussed escapism as a creative tool and how his refugee background informs his artistic outlook. He also reflected on Templo’s recent rebrand for GF Smith, which refreshed the brand’s classic logo with a sense of joy and dialogue.
Matt Alagiah’s opinion piece explores how social media criticism of rebrands, such as GF Smith’s recent identity by Templo, can cross from healthy debate into toxic pile-ons that discourage creative risk-taking. Featuring perspectives from GF Smith’s Benjamin Watkinson and Templo’s Anoushka Rodda and Pali Palavathanan, the article questions whether online negativity is stifling innovation in the design industry. It calls for more constructive discourse and empathy toward both designers and clients.
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
Creative Boom’s feature explores how design studio TEMPLO rebranded GF Smith, the iconic paper company, with a bold, color-rich identity that bridges heritage and modernity. The project introduces a dynamic logo, custom typeface, and digital experiences that reflect GF Smith’s creative spirit. Collaborations with Blaze Type and Made by ON helped bring the tactile qualities of paper into digital form.
Templo has led a bold, colourful rebrand for paper specialist GF Smith, marking its first major identity overhaul in over a decade. The new identity embraces motion, colour and community engagement, positioning GF Smith as a forward-looking, socially conscious brand. The project also introduces the GF Smith Charitable Trust, reinforcing the company’s commitment to creative education and local impact.
The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.
